TikTok is banned in the U.S.
The Trump administration announced plans this week to restrict access to TikTok in the United States starting Sunday, September 20th. While existing users can continue to use the app on their devices, updates will not be supported and new users will not be able to download the app.
The ban of TikTok and WeChat (the largest chat platform in China) comes because of concerns of both apps’ collection of American citizens’ personal data. TikTok gained popularity by allowing users to post short video clips set to music. Videos can be edited with filters and manipulated in different ways. Content creators can and have used this platform to gain overnight success by posting a single viral video. This has been the reason for TikTok’s explosive growth—the app allows everyday people to become internet sensations.
“It’s more of an entertainment platform than lifestyle one, which is why it’s been so popular. This type of content isn’t going away,” says Colton Easton, Threat Analyst Manager for Safer Schools Together. “There’s going to be a move towards other platforms.”
The Future of TikTok Followers and Influencers:
Some of the platforms Easton mentions are: Triller, Byte, and Instagram Reels. Content creators, including TikTok’s most prolific user, 16-year-old Charli D’Amelio, have already begun to explore other platforms. D’Amelio, who has over 85 million followers on TikTok recently started a Triller account, that gained 1.2 million followers in two days.
When creators switch platforms, the followers will too. “The app will still be used, but we’re predicting a slow burn out of the app for consumers and creators using TikTok,” says Easton. “We’ll see this more when new features are added to these other platforms like Triller and Instagram Reels.”
Safer Schools Together (SST) provides Digital Threat Assessment training to Law Enforcement and School Districts across North America. All aspects of school safety and threats to schools now involve a social media or online component and it’s important to be prepared. To learn more about SST’s services, email [email protected].